1000 Originals Stories

In the ‘1000 Originals Stories’ campaign, Adidas Originals and i-D spotlighted two local creators: Celia, a multidisciplinary artist from Hamburg, and Ramona, a fashion stylist based in Milan. This campaign aimed to capture their personal styles and connections with their respective hometowns. It included a series of stills, an editorial feature, and video content tailored for social media.

The campaign was anchored by a photo story on i-D, further enriched by Q&A interviews published on i-d.co and a special poster insert in i-D’s Fall/Winter issue.