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The Terminal List Training Camp
Amazon Prime Video
Experiential Activation
Creative + Design
Teaming up with Amazon Prime Video, we brought 15 social influencers and the Prime Video team to Chula Vista Elite Athlete Training Center for The Terminal List Training Camp.
Guided by the SealFit team, participants underwent intense mental and physical exercises, experiencing firsthand the challenges faced by Navy Seal James Reece, portrayed by Chris Pratt. To immerse participants in the experience, we designed themed environments and created custom merchandise that brought the camp to life.
Produced with BMF.