The CleanCo Challenge

For The CleanCo Challenge, we reimagined the traditional gin world, swapping out the old guard of white-suited men for dynamic figures from arts, fashion, and entertainment. Our campaign featured prominent personalities such as Tia Kofi and Eric Underwood, engaging them in a spirited competition to distinguish between CleanCo cocktails and their alcoholic counterparts while blindfolded.

The campaign highlighted CleanCo’s dedication to quality and choice, proving that non-alcoholic cocktails can indeed rival their full-strength versions. The result? A refreshed brand image and a powerful endorsement of CleanGin's unparalleled taste and sophistication. Launching across organic and paid social channels, the campaign shattered previous content metrics and exceeded campaign benchmarks, as well as earned a feature in Campaign.

Produced with The Prophets for CleanCo.