#Limitless

The #Limitless campaign is a collaboration between INEOS Hygienics and Formula One champion Lewis Hamilton, designed to counteract the fatigued post-pandemic hand hygiene narrative.

We designed and constructed a bespoke mirror cube set, built with one-way glass - allowing us to capture shots of Lewis’s infinite reflections - illustrating the campaign message of limitless potential achieved by staying fit and healthy. We also partnered with extreme sports creators to produce short films that connected breathtaking stunts with our product, creating engaging content that demonstrated how INEOS products help them achieve their best.

The digital campaign resulted in a 560% increase in reach and a notable gain of 3,000 organic followers. Our monthly average engagement rate soared to 0.35%, surpassing the category leader, Method.


Created with The Prophets. Photography by Phil Dunlop.