Galaxy S23 Ultra #MorePixelsEpicDetails

Samsung has invited 100 global influencers to test out their new flagship Galaxy S23 Ultra Phone and its impressive camera.

To bring the campaign to life, we created an inconspicuous Photo Booth, powered with the phone’s 200-Megapixel ISOCELL Sensor.

We then took over the iconic Piccadilly Circus Billboard to showcase the photos in their full resolution.

Additionally, we set up a private lounge at Cafe Royal’s dome suite, where guests could learn more about Samsung products, test the S23’s camera with their own selfies, and enjoy the view of the billboard from a private terrace.

With Good Times Collective & FleishmanHillard. Read the release and watch campaign video here.